43 different marketing categories including SEO, social, video marketing, sales enablement, mobile analytics, and dozens more exist according to VentureBeat.
But just one category continues to perform well year after year: email marketing.
For ten years in a row, email generates the highest ROI for marketers. Also, while some marketing trends come and go, email remains the most powerful and longest-living channel available to the modern marketer.
This is why we think SynergyMail will be the perfect marketing tool to go alongside your Mattaki dealership website.
With Facebook boasting over 1 billion active users and Twitter 255 million, it's tempting to believe that social media is the most effective way to reach the masses.
However, the total number of worldwide email accounts was 3.8 billion in 2018, and projected to reach 4.2 billion by 2022, according to Radicati.
So when it comes to connecting with your prospects and customers, there's no channel with a wider reach than email.
Then you will see that 90% of email gets delivered to the intended recipient's inbox, whereas only 2% of your Facebook fans see your posts in their News Feed1. This is because Facebook limits the number of times your posts appear in the News Feed in an attempt to drive brands towards their paid advertising options.
Also don't forget, your email subscribers have explicitly told you they want to hear from you when they signed up for your email newsletter list.
of email gets delivered to intended recipient's inbox
is the average click-through rate of an email campaign
of visitors from email marketing buy something
The average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate.
Given email's unmatched ability to drive conversions, it makes sense that email is also the most effective marketing channel to drive ROI for your company.
In fact, email marketing yields an average 3,800% return on investment for businesses. So for every $1 spent on email marketing, the average return on investment is $38.
For many, social networks are a personal form of communication. Email is a much more professional medium and people expect to receive information about products and services through that channel.
When you take a look at studies, they show 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.
Use our professionally-designed and brand compliant email template to easily create campaigns that look great on any device.
Use the unique visual journey designer to create more timely emails that keep your audience engaged, and automatically drive revenue.
Drill into the data about your customers to build hyper-targeted segments, and send relevant emails that are tailored to their individual interests. It can dramatically increase sales and result in longer term customers.
A full analytics suite that gives you an aggregate view into the performance of your overall email marketing program - including opens, clicks, geography, acquisition and engagement per campaign.
As you saw above, SynergyMail is jam packed with features such as an easy-to-use interface, automation, personalised and segmented campaigns as well as detailed reporting. Here are some other reasons to start using SynergyMail:
If you've already got a dealership website with Mattaki, we will set up your SynergyMail account with a brand compliant template free of charge so you can get on with creating your campaigns.
About 53% of emails are opened on mobile devices, which is why our email templates are all created to be responsive.
There are no extra subscription fees, you only pay when you send campaigns. It costs just $5 (per campaign) + 2c (per recipient). That means if you send to 1,000 subscribers, you'll pay a total of $25. All prices exclude GST.
If you're new to SynergyMail, the Mattaki Support Team are happy to run a workshop with your staff to familiarise them on using the email platform. Staff members can also be assigned different levels of access.
Here are some examples of the type of email campaigns you could send to your customers:
Automated email messages average 70.5% higher open rates and 152% higher click-through rates than "business as usual" marketing messages. - Epsilon Email Institute
We normally set up one SynergyMail account per dealership website you have with us, and you can have as many templates as you want for each SynergyMail account. However we will only supply one free default email template per dealership that is brand compliant for that manufacturer.
You only need one template to send as many campaigns as you want. However, in some instances you may need some of your campaigns to look quite different (eg, a service reminder email). We can create custom templates or make custom changes to the default template we normally provide, charged at our standard hourly rate.
Each user of your SynergyMail account can be assigned different levels of access. You can choose if they can access any of these functions:
As there is a subscribe component on your homepage by default when we set up your dealer website, chances are you have already collected some subsribers, which are stored in your SynergyMail account. There are many ways you can gain more subscribers, including:
You can contact the Mattaki Support Team to help set up some of these on the website for you.
All your email templates will include an unsubcribe link (by law), which goes to a dedicated SynergyMail unsubscribe page. Therefore, you don't need to create a separate unsubscribe form on your website.